Is SEO Worth Paying for?

Hello %%First Name%%

A lot of Small/Medium business still question the Value and especially the Return On Investment (ROI) of paying for SEO.

So I am going to jump straight to the throat of it…

It’s pretty well accepted these days, that if you aren’t on page one, you may well practically be invisible online. Of course this isn’t totally true, but the impact of page 1 to not being on page 1 is massive.

So let’s pick a simple business, for example, landscaping/gardening. Let’s say they don’t do any SEO and can’t be found in the first few pages of Google.

Imagine if they employed us to do SEO and were appearing on Page 1 of Google for selected search terms.

This shows the number of related search terms, Per Month in Google:

This Landscaping company has gone from 0 to 151,000 impressions Per Month in NSW in Google using just 4 terms. How do you think an additional 151,000 potential customers views would impact their business ??!..
(Remember, these are people actually searching for your type of business because they are searching using your keywords. This isn't shotgun marketing like a newspaper ad or similar.)

Do you think this would be a good investment and a massive ROI?  Hell yeah!!!....

Also think of the average customer value and think how many sales would cover the cost of $1000 - $2000 a month SEO campaign, then you soon see that maybe even 1 sale a month you are far ahead, and of course if you get 1 you’ll get 2, or 3 or 10 or…..

And that’s not accounting for the repeat sales, follow on word of mouth and so on.

I had one customer in commercial property sales who questioned spending monthly on his marketing, so I asked him, “how much is your average commission?” Hey told me it was $10,000 and up. Then it clicked for him…”if I can get just 2 sales from online a year, I am way ahead".  And that’s just 2 sales in a whole year and of course we expect a lot more!!

So if you would even like a table similar to the above from Google on the related keywords to your business and the number of searches performed each month, then just Reply to this email and I ’ll do one for you also?! Or if you get it already, send me and email and we can talk about your new SEO campaign! Or click here to enquire

If this example for a simple landscaping business isn’t enough to get you starting a SEO campaign, then at the bottom of this newsletter is a couple more examples of everyday businesses to show you how SEO Dollars could work amazingly for you!

If you have any questions on SEO or wish to discuss your Optimisation needs with us, we would be very happy to talk with you. You can use our Contact Form to make any enquiries.

Warm regards

Laurence

When in doubt, Google it !

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