3 of the Biggest Marketing Mistakes Companies Can Make
Hello %%First Name%%
Let's jump straight into it... So, can you tell me the names and email of 50 people who visited your website in 2013???
Well if you say "yes I can", that is great and I would guess you are practicing Redback's Business Growth philosophies.
If you can't, then I would also assume that your website just isn't working for you! So why not? Why are so many companies investing further and further into websites and becoming very successful online?!
It is not about having a HUGE budget, or a designated marketing person in every office (although wouldn't it be great!), or 're-inventing the wheel'… it is about utilising the same simple strategies and methodologies companies have been using for decades, but adapting them to this unique medium, the internet.
“ A successful website is not about traffic numbers... it needs top be about relationships”
teaches 'tried, tested and proven strategies',
that if followed can offer very
rewarding results !
are a few basic ideas I can give you
that seem to be so obvious, yet so commonly
overlooked on so many website I
visit or by business owner I speak to.
traditional marketing yet not leveraging
it to push people to your website - I even speak to companies that
advertise on the radio, yet don't
mention their website?! Others have
a site, mention it, but don't give
a reason to visit it!
The result: A. The marketing efforts
are almost completely 'hit and miss'
with no way to really gauge if this
advertising was successful. B. No
way to gather the details of people
who are interested in your product/service
and then to continue to market to
them (apart from more very expensive
advertising). C. Once the advertising
campaign is gone, so is any chance
to communicate with any potential
having tools in your website that
encourage people to leave their
details - Its simple…
if someone is at your web site,
they are interested in your product/service.
But if you don't know who they are,
how can you help them and turn them
into a loyal customer? YOU MUST
have methods in your website to
attract people (of the different
personality types) to want to give
you their details in exchange for
something they see of value. "Sign
my Guestbook" or "Contact
Us" just doesn't cut it anymore.
The public knows their information
is valuable, so you need to be clever
about it and earn it. Just because
someone visits your site once, doesn't
mean they will buy from you. But
if you can encourage them to give
you their details before they leave
the site, you can build rapport,
educate them about your company
and products, and create a long
up too soon - any good
marketer will tell you that no matter
what advertising you do, don't expect
a result until after the 5th - 7th
contact or touch point. How many
times do you walk/drive past a store
on your way home and see something
of interest? Until, eventually,
one day you decide - now is the
time. So many people email a couple
of times and tell me :"this
emarketing doesn't work". Yet
when I challenge them to keep trying,
they are amazed at the response!
(Of course you must follow basic
emarketing rules, such as a relevant
good offer, frequency, call to actions, time limited
and so on). And of course, there
are also the times when that very
first piece of email marketing results
in a massive return on your investment,
sometimes, you just can't pick how
your market will be responding.
these are only 3 major areas I see leading
to the lack of success of many businesses
sure you use your current marketing
to push people to your website.
Ensure your website
has what we call prospect gathering
strategies to encourage visitors to
identify themselves to you.
Regularly send simple worthwhile emarketing
communications to your database, and
don't give up too soon…it is truly
worth working on!!
hope you really take heed to these points.
Spending just an hour or 2 can soon result
in tens of thousands of $$$ in business
from new and current clients.
These are just a few ideas to get you started, but I think you will be amazed at the results from just always keeping in mind these few simple ideas. To learn more, be sure to read the past newsletters and resources at www.redbackstudios.com.au
If you have any topics you would like me to address in these newsletters, or have further questions on this topic or anything else, please don't hesitate to contact us on email@example.com or Reply to this mailing.
I wish you and your families a Happy and Safe Christmas.
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People come to your site because they are interested in your product/service, yet the opportunity to find out who is visiting your site is missed by focusing on just design, rather than marketing. Just think… if you had the contact details of those interested visitors from your site & made regular contact with them... what an impact that could have on sales?!
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